What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
When looking at the work on ‘September Industry’ I came across Moving Brand’s work for All About Tea. It’s a perfect example of taking something every day, such as tea, and turning into a desired and a sophisticated product.
The logo has clearly been given thought as, although is simple, it’s appropriate to the given brief. Its effectiveness comes through simplicity. The chosen use of metallic for the packaging creates a sophisticated looking product. Finally the type used on the posters are contemporary and compliment the designs. Overall I feel it’s a successfully delivered brief.
I came across this student's packaging for the Ilford 120 film. This piece of design directly relates to my chosen 'good' and so it's interesting to see how another student has handled it. It reintroduces and encourages the use of analog film technologies as a pinhole camera.
I really like Jack Crossing's vinyl work for Noir Blanc. I think it's the combination of the photographs/images with the triangular shaping that really appeals to me. All of the designs are crisp and visually engaging. The type fits in nicely with the finished look of the vinyls too and overall this work really inspires me.
I find it really interesting looking at different identity briefs and how they mould and shape the individuals work. Jack Crossing seems to do this really well with this work. The final designs look expensive and sophisticated.
I really like Anagrama’s designs for El Vivero, mainly because I feel it’s a piece of contemporary design that was intended to reflect the new, young audience of the business. With the chosen vibrant colouring and the simplistic layout, they have created a sophisticated and modern piece of graphic design which ofcourse is something I aim to achieve in my work. They wanted to keep the designs 'fresh' and I'd say it's definitely achieved with the combination of the layout, text and blank space.
This is a distinctive new piece of brand identity by Golden. I really like the choice of stock for this piece of brand identity as not only is it appropriate but it denotes sophistication.
