Colour

PANTONE
Specific spot ink colours, the PMS (Pantone Matching System)

CMYK

Cyan, Magenta, Yellow, Key (Black)

This describes the subtractive colour model used in colour printing. CMYK is contrasted with spot colours where specific coloured inks require their own printing plate.

RGB

Red, Green, Blue

This is the additive colour model that is used in design for screen. Only a select amount of RGB can be printed with CMYK, displayed in this colour chart

Design for print

Xavier Encinas' designs for 'Under the influence' magazine

Printed lithographically in CMYK with a foil finish for a sleek design. Matte stock used with a gloss cover. 

 

Print & Stock

Production: MVSICA Sleeve Design & Packaging
Design: Sawdust

I really enjoy the concept of this design. By using a simple card like stock, these would have been digitally printed using foiling to aid the concept. Overall I'd say the design is fun and effective.

  

Production: Askul Packaging Development
Design: Stockholm Design Lab

This minimalistic design for batteries is effective with form following function. Seeing as it's made of aluminium I assume the design process is screen printing. 

Maggie Ramadani: Max Chocolatier

This different printing technique involves chocolate transfer sheets where you can actually print type onto the product. I thinks it's a really nice touch that bring the branding together.

Client: Laura Wellington
Project: Brand identity
Concept & Design: Golden
Production: Timothy Bone

Here's a good example of the Die Cut process. I like the simple use of card stock with almost a matte finish. I feel the simplicity creates a sophisticated finish.

 

Publishing & Editorial

Base Design wanted to bring classical music to life when creating an identity for De Bijloke, a Belgium music centre. Base design turned something that’s not necessarily considered young and contemporary into something current and appealing. 

 I particularly like the use of vibrant yellow on the desaturated photograph as it sits well on the design.

Packaging & Promotion

This piece of packaging and promotion is effective as they've managed to create a certain character to the company. 

Branding & Identity

What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.

 

When looking at the work on ‘September Industry’ I came across Moving Brand’s work for All About Tea. It’s a perfect example of taking something every day, such as tea, and turning into a desired and a sophisticated product. 

The logo has clearly been given thought as, although is simple, it’s appropriate to the given brief. Its effectiveness comes through simplicity. The chosen use of metallic for the packaging creates a sophisticated looking product. Finally the type used on the posters are contemporary and compliment the designs. Overall I feel it’s a successfully delivered brief.

  I came across this student's packaging for the Ilford 120 film. This piece of design directly relates to my chosen 'good' and so it's interesting to see how another student has handled it. It reintroduces and encourages the use of analog film technologies as a pinhole camera.

I really like Jack Crossing's vinyl work for Noir Blanc. I think it's the combination of the photographs/images with the triangular shaping that really appeals to me. All of the designs are crisp and visually engaging. The type fits in nicely with the finished look of the vinyls too and overall this work really inspires me. 

I find it really interesting looking at different identity briefs and how they mould and shape the individuals work. Jack Crossing seems to do this really well with this work. The final designs look expensive and sophisticated.

 I really like Anagrama’s designs for El Vivero, mainly because I feel it’s a piece of contemporary design that was intended to reflect the new, young audience of the business. With the chosen vibrant colouring and the simplistic layout, they have created a sophisticated and modern piece of graphic design which ofcourse is something I aim to achieve in my work. They wanted to keep the designs 'fresh' and I'd say it's definitely achieved with the combination of the layout, text and blank space. 

This is a distinctive new piece of brand identity by Golden. I really like the choice of stock for this piece of brand identity as not only is it appropriate but it denotes sophistication.

WHAT IS A LINE?

What is a contour line?


"A contour line (also isoline or isarithm) of a function of two variables is a curve along which the function has a constant value. In cartography, a contour line (often just called a "contour") joins points of equal elevation (height) above a given level, such as mean sea level. A contour map is a map illustrated with contour lines, for example a topographic map, which thus shows valleys and hills, and the steepness of slopes. The contour interval of a contour map is the difference in elevation between successive contour lines"

A brief hostory:

"The idea of lines that join points of equal value was rediscovered several times. In 1701, Edmond Halley used such lines (isogons) on a chart of magnetic variation. The Dutch engineer Nicholas Cruquiusdrew the bed of the river Merwede with lines of equal depth (isobaths) at intervals of 1 fathom in 1727, and Philippe Buache used them at 10-fathom intervals on a chart of the English Channel that was prepared in 1737 and published in 1752. The use of such lines to describe a land surface (contour lines) was studied theoretically by Ducarla in 1771, and Charles Hutton used them when calculating the volume of a hill in 1777. In 1791, a map of France by J. L. Dupain-Triel used contour lines at 20-metre intervals, hachures, spot-heights and a vertical section. In 1801, the chief of the Corps of Engineers,Haxo, used contour lines at the larger scale of 1:500 on a plan of his projects"

Like with the tube maps, contours has become a world wide piece of visual communication. By simply using a line, people are able to understand the form of the earths surface.

here you can see the contours themselves have been placed over some form of birds eye image over a mountain....there's something quite interesting about this and it will probably be the main focus of some of my designs! :

An example of contours applied in design:

here line is used to dramatise the shape of the model...

it guides the eye around the body:

Zebra by Andrew Gibson