saul bass

Saul Bass definitely has a particular style when it comes to designing title sequences. 'The man with the golden arm' is so simple but it works really well. Being a black and white almost makes the intro more bold and pretty modernist with solid blocks of white on black. All in all I like the effectiveness through simplicity of this design.

catch me if you can

This film introduction actually incorporates the type into the motion graphics eg. the two stems of the letter 'm' elongate into a ladder. It's simple yet bold bold with flat solid colouring, mainly using black and white with two other colours. It's very linear based and they've kept it two-dimensional with the illusion of depth.

logo

Here's a really quick but effective 6 second animation displaying a logo design. With it being so quick it makes you think what you can do in the time that we've been set. It's almost best not to complicate it as I think this one works through simplicity.

Kult from Victor Ruiz on Vimeo.

refined

This example of motion graphics was intended to be used with a university design show. It's pretty minimalistic and shows what you can do with the perception of depth.

soul train

Fun animation that incorporates type with the moving image. What I like about it is that it's a simple, light-hearted piece of motion that's appropriate to the subject using colour and music to appeal to the target audience.

Soul Train Awards 2011 Montage from Manhattan Born on Vimeo.

channel ID

 Good use of colour, pattern & depth with this simple ident for Channel ID. I particularly like the variation of angles and speed as they've clearly thought about different ways of playing with the original design.

CANAL+ Channel ID (HD) from odldk on Vimeo.

sonar

Sonar by Renaud Hallée. Really clever way of using sound with image. I like the simplicity of it as well as how it all comes together near the end. It effectively holds the attention of the viewer and yet it's pretty minimal. The colours used work well with this piece of motion graphics and it shows what you can achieve just using black, white and one other colour.