Friday, 24 February 2012

advertisement prices

I found some prices for advertisements to be placed in a magazine HOWEVER, we must take into account that we would be a new up-coming magazine and so companies may be less inclined to place their adds in our magazine compared to other more highly-purchased magazines.

Although it's in dollars it gives us a rough idea of pricing:
FULL-PAGE 1x 3x 6x 12x
 Black & White $2,450 $2,275 $2,105 $1,960
 Two-Color $2,840 $2,665 $2,495 $2,350
 Four-Color $3,340 $3,165 $2,995 $2,850
2/3 PAGE



 Black & White $1,855 $1,755 $1,595 $1,485
 Two-Color $2,220 $2,090 $1,960 $1,850
 Four-Color $2,690 $2,560 $2,430 $2,320
1/2 PAGE ISLAND

 Black & White $1,620 $1,505 $1,395 $1,295
 Two-Color $1,975 $1,860 $1,750 $1,650
 Four-Color $2,435 $2,320 $2,210 $2,110
1/2 PAGE HORIZONTAL



 Black & White $1,495 $1,390 $1,285 $1,195
 Two-Color $1,850 $1,745 $1,640 $1,550
 Four-Color $2,310 $2,205 $2,100 $2,010
1/3 PAGE
1/3 PAGE VERTICAL




 Black & White $1,220 $1,135 $1,050 $975
 Two-Color $1,575 $1,490 $1,405 $1,330
 Four-Color $2,035 $1,950 $1,865 $1,790
1/4 PAGE
1/4 PAGE VERTICAL
1/4 PAGE HORIZONTAL 




Black & White $1,025 $955 $880 $820
Two-Color $1,380 $1,310 $1,235 $1,175
Four-Color $1,840 $1,770 $1,695 $1,635
1/6 PAGE VERTICAL
1/6 PAGE HORIZONTAL 
 Black & White $920 $855 $790 $735
 Two-Color $1,265 $1,200 $1,135 $1,080
 Four-Color $1,670 $1,605 $1,540 $1,485
1/8 PAGE
 Black & White $830 $770 $715 $665
 Two-Color $1,175 $1,115 $1,060 $1,010
 Four-Color $1,580 $1,520 $1,465 $1,415